Revenue Leakage Protection

Your agents are working. Your leads are leaving.

Lucent sits above your CRM and enforces lead response. When an agent misses the window, you know immediately. Not tomorrow. Not in a weekly report. Right now.

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Live Agent Response Monitor
Agent 12 — Zillow Lead 1m 42s
Agent 07 — Realtor.com 4m 58s
Agent 03 — Direct Inquiry 0m 34s
Agent 05 — Facebook Lead 2m 11s
94%
Response Rate
2:18
Avg Response
$99
Starting At
21x
Leads contacted within 5 minutes are 21 times more likely to enter qualification.
Dr. James Oldroyd, MIT. Harvard Business Review.
73%
Of homebuyers interviewed only one agent. The first to connect wins the relationship.
NAR, 2023 Profile of Home Buyers and Sellers.
42 hrs
Average first response time to a web lead across industries. Your leads moved on long ago.
MIT / InsideSales.com Lead Response Study.
The Problem

Nobody is dropping the ball. The ball is landing where nobody can reach it.

Your agents are working. Showings back to back. A buyer at inspection. A listing presentation running long. That is the job. They are doing it.


Meanwhile a lead comes in from Zillow. It gets assigned. The 5-minute window passes. Nobody knew the clock was running. Nobody got an alert.


Twenty minutes later that client calls another brokerage. Someone picks up immediately. The relationship is gone.


This is not a people problem. It is a visibility problem. The gap between lead arrival and confirmed contact is where revenue leaks out quietly, every day. In real estate, the first contact wins.

What Happens Without Lucent
09:14 AM
Lead arrives via Zillow. Assigned to Agent 07.
09:14 AM
Agent 07 is mid-showing. Phone is on silent.
09:19 AM
5-minute response window closes. No alert. No one knows.
11:42 AM
Lead calls a competing brokerage. Someone picks up immediately.
Next Day
Manager sees the missed lead in a weekly report. Two days too late.
With Lucent
Lead gets instant acknowledgment. Manager alerted at 09:19 AM. Lead reassigned within 4 minutes. Client experience protected.
What Lucent Does

Four things. Automatically. 24/7.

Lucent connects to your existing CRM via webhook. Nothing gets replaced. Setup takes less than a day.

01
Intake

The moment a lead arrives from any source, Lucent captures it. Zillow, Realtor.com, Facebook, direct inquiries. Under 1 second.

02
Assign

Lead is automatically assigned to the next agent in your rotation. No manual distribution. No delays. Under 90 seconds.

03
Notify

Your agent gets an immediate SMS with the lead details. The lead gets an instant acknowledgment that someone is on it.

04
Enforce

If the agent does not respond within your defined window, you get alerted by SMS and email. The lead gets reassigned. No revenue walks out.

Integrations

Works with your existing CRM. Nothing gets replaced.

Any CRM with webhook support connects in under an hour. Your agents keep using what they already know.

Category Distinction

Your CRM records what happened. Lucent protects what is happening right now.

Follow Up Boss, kvCORE, Chime. These tools manage transactions and store data well. What they do not do is enforce action between lead arrival and agent contact. When a lead goes unanswered inside a CRM, the CRM logs it. Lucent catches it before it becomes a loss.

Function CRM / Software Lucent
Role in your stackRecords activityEnforces outcomes
Missed leadsLogs and moves onEscalates immediately
Agent accountabilityManager-dependentSystem-enforced
Lead acknowledgmentNot automaticInstant text to the lead
VisibilityHistorical reportsReal-time dashboard
Replaces your CRM?Not applicableNever. Sits above it.
Who It's For

For teams that already know leads are slipping through.

Lucent is built for real estate teams with 5 to 50 agents across Ontario and Alberta where lead volume is high and the window to connect is short.

Team Leaders

You want accountability without confrontation. Data without a difficult conversation. A system that holds the standard on its own is more effective than anything you could say after the fact.

Broker-Owners

You spend on lead generation and trust the process from there. The leakage between lead arrival and first contact is invisible until you look for it. Lucent makes it visible and closes it.

Operations Managers

You see this problem more clearly than anyone. You are also the most stretched. Lucent handles the enforcement so you can focus on everything else that needs a human being.

Currently Serving
Greater Toronto Area
Calgary & Edmonton
Ottawa-Gatineau

Other Canadian markets considered on a case-by-case basis.

Pricing

Three plans. One recovered deal covers months of the subscription.

Simple, month-to-month pricing. No annual contracts. No implementation fees. If Lucent does not prove its value, you are not locked in.

Solo
Up to 10 agents
$99 / month
No setup fee. Live in under a day.
  • CRM webhook integration
  • Round-robin lead assignment
  • SMS alerts to agents on new leads
  • Auto-reply text to every lead
  • Manager escalation on missed response
  • Real-time dashboard
Book a Call →
Team
Up to 25 agents
$199 / month
No setup fee. Live in under a day.
  • Everything in Solo
  • Email escalation alerts
  • Custom response window timing
  • Agent performance visibility
  • Monthly accountability summary
  • Priority onboarding support
Book a Call →
Brokerage
Up to 50 agents
$349 / month
No setup fee. Dedicated onboarding call.
  • Everything in Team
  • Up to 50 agents
  • Dedicated onboarding session
  • Priority support
  • Custom escalation rules
  • Quarterly performance review call
Book a Call →

Contract: Month-to-month. No annual commitment. Cancel anytime with 30-day notice.

Context: The average commission on a GTA transaction is over $17,000. In Calgary, over $14,000. The Team plan costs $199/month. One recovered deal pays for over five years of the subscription. The math is straightforward.

FAQ

What team leaders ask before moving forward.

Does Lucent replace our CRM?

No. Lucent sits above your existing CRM. Follow Up Boss, kvCORE, Chime, Sierra — nothing changes. Your stack stays exactly as it is. Lucent handles the gap between lead arrival and confirmed contact.

How long does setup take?

Most teams are fully operational within a day. We configure the webhook connection to your CRM, set up your agent roster, and test the full workflow end-to-end before going live. No implementation fee on any plan.

Will this create friction with our agents?

Agents receive a text when a lead is assigned to them. That is the only interaction. Escalation alerts go to managers and team leads, not agents. Most teams find that response behavior improves on its own.

What lead sources does Lucent connect to?

Any CRM that supports webhooks. Zillow, Realtor.com, Facebook leads, direct website inquiries — if it arrives as a lead in your CRM, Lucent tracks it. We confirm your specific integration during the discovery call.

What does the lead receive?

An instant acknowledgment text: "Thanks for your inquiry. An agent from [your team] will contact you shortly." This buys your agent time while ensuring the lead knows they have been heard.

What if it does not work for our team?

Month-to-month. Cancel with 30 days notice. No annual commitment. If Lucent does not prove its value every month, you are not locked in.

Book a Call

Find out how much lead leakage is costing your team.

Tell us about your team. If there is a fit, we will follow up within one business day to schedule a 30-minute discovery call. No pressure, no hard sell.

Get Started

One recovered deal pays for years of the subscription.

Book a 30-minute call. We will show you exactly what Lucent does, confirm it works with your CRM, and walk through the numbers for your market.

Book a Free Call →